Playsimple Games Private Limited is dedicated to protecting the privacy rights of our users. This Privacy Policy describes the ways we collect, store, use and manage the information, including personal information and data that you provide or we collect in connection with our games provided on a mobile platform (for example iOS and Android) (collectively, the “Service(s)”).

 

1.              Information We Collect

The information we collect depends on what products you use and how you use them. The Service is owned by Playsimple Games, PTE LTD ("Playsimple Games"). The privacy policy also incorporates by reference any other policy or agreement available at the Site. BY USING THE SERVICE, YOU AGREE TO THE PRIVACY POLICY. IF YOU DISAGREE WITH THE PRIVACY POLICY, DO NOT USE THE SERVICE.

 

A.             Information You Give Us Directly

Personal information is information collected that may identify you. Personal information is only gathered as voluntarily provided by you. Some information may be gathered by other sources linked to the Service (such as Facebook).

 

When you register with the Service, Playsimple Games will collect some personal data from you. In some instances, Playsimple Games may gain access to some personal data through third-parties or affiliates.

 

Some of the information that may be collected can include, but is not limited to:

_               Contact information such as name, email address, Facebook ID, address, and telephone number;

_               Device information such as Device ID (Android) or Advertising ID (iOS devices);

_               information related to your current living accommodations;

_               financial information such as credit card or bank account numbers;

_               additional information required to verify your identity, such as age;

_               Username/ Screen Name and Password;

_               supplemental information from third parties (for example, if you incur a debt to Playsimple Games, a credit check may be conducted by obtaining additional information about you from a credit bureau, as permitted by law); and

_               Any other information you may provide.


Information from sources linked to the Service may provide information to Playsimple Games for your convenience to link the Service with other providers, such as Facebook.

 

B.              Other Information We Collect When You Use Our Products

We collect other information automatically when you use our products, including:

_               IP address;

_               Mobile and other hardware or device identifiers;

_               Browser information, including your browser type and the language you prefer;

_               Referring and exit pages, including landing pages and pages viewed;

_               Platform type; and

_               Device event information, including crash reports, request and referral URL's and system activity details (e.g. whether you encountered an error playing our games or lost Internet access).

 

We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5) and application data caches.

 

C.              Information Provided to Us by Third Parties

Mobile Platforms. If you play or purchase our games on your mobile device and/or tablet, we receive information about you from the app stores and other mobile platform providers. This information includes your username and/or device ID and the fact that you made a purchase, for instance, but does not include any sensitive or financial information. Some of our mobile platforms also may send information to us that you authorize them to provide. Our mobile products also may request additional personal information from you, such as push notification tokens, your precise location or contact list, and we will collect this information only if you give us your explicit consent.


Other Third Parties.
We may receive information from third parties, like Facebook or Game Center, when you use these services in connection with our products. We may also receive information about you when other players choose to share their contact lists with us.

 

We also may receive information from third parties to supplement the information we receive from you. We use information from these companies primarily to help us deliver relevant advertising to you. We also may use information from third parties, for instance, to help us understand your approximate geolocation via your IP address for tax purposes, or to customize certain services to your location, and for fraud and/or abuse prevention purposes.

2.              How We Collect Information

We collect some information from you when you provide it to us directly, such as via an online form or when you talk with our customer experience team. We and third parties also use certain technologies described below to collect information to deliver excellent experiences.

A.             Cookies and Similar Technologies

Cookies are small text files stored on your Internet browser. We use cookies and similar technologies to help us understand things like what web pages, features or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly and otherwise help enhance your user experience. You can disable cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. We use other technologies for similar purposes as a cookie. We use pixels or clear GIFs to collect information about your use of our products and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our products, troubleshoot technical problems, detect and prevent fraud and enforce our User Agreement. Other examples include HTML 5 cookies, Silverlight Application Storage, device fingerprints and "flash cookies.

 

We currently do not respond to Do Not Track (DNT) signals. We may adopt a DNT standard if one is established. In the meantime, you may opt out of certain types of tracking, including certain analytics and tailored advertising by changing your cookie settings.

 

We also use Analytics, Advertising, Anti-Cheat and Anti-Fraud technologies in our products that utilize the same cookies and similar mechanisms. These technologies are described below.

B.              Analytics Technologies

We use our own game servers and internal and third party analytic technologies to collect information about how you use our products, your computer or device and the health of our products.

 

For instance, PlaySimple Games may collect and store data from your computer or device when you use our products. This information includes technical and related information about your computer or device and operating system (such as IP Address and device ID), information about your feature usage, gameplay and usage statistics, system interactions and peripheral hardware for purposes described in section 3, below. If you play a game offline, this data will be stored on your device and transmitted to PlaySimple when your device connects to the Internet. If you participate in online services, PlaySimple also may collect, use, store, transmit and publicly display statistical data regarding game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.

 

Third party analytics services integrated into our products may combine the information they collect in connection with PlaySimple's services with information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies.

 

C.              Ad Serving Technologies

Some of our products employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, and other similar technologies like identifiers to deliver offers to you. Some of these technologies can sync or connect behavior across different websites, mobile apps and devices. The ads can be tailored to your interests. For instance, you may be presented with an offer for a game we think you might enjoy. Or if you express interest in a game, you might receive an advertisement later for that game or similar products on third party sites. Other in-game advertising technologies enable advertising to be temporarily uploaded to your game, web browser, or mobile device and later replaced while you are online.

 

These technologies collect and use information so we can serve appropriate advertising to you and help track results and measure effectiveness. In addition to identifiers, this information includes:

_               Advertisements served and the location of the ad;

_               Length of time an advertisement was visible;

_               Domain type, IP address, size of the advertisement; and

_               Advertisement response.

 

Third party advertising companies may combine the information collected in the context of delivering an ad to you via our Products and Services with other information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies.

 

Note that opting out does not mean you won't see ads; it just means that the advertising you see may be less relevant to your interests.

 

D.             Anti-Cheat and Fraud Prevention Technologies

PlaySimple Games strives to provide a safe and fair gaming environment for all players. When you log in to one of our products, we or third parties may use cookies and similar technologies, or collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We also may use other anti-cheat technology with our products.

 

3.              How We Use Your Information

We use your personal and non-personal information, both individually and combined together, in the following ways:

 

To operate our business and to enhance and personalize your game experience including to:

_               Operate, improve, and develop our games and services;

_               Populate online leaderboards and enable online matchmaking;

_               Provide replays to you and other players via spectator modes;

_               Help you find your friends or tell your friends about a PlaySimple Games product or service;

_               Facilitate sharing on social networks;

_               Serve and measure the effectiveness of advertising;

_               Measure the health of our services;

_               Set up and maintain accounts you register for;

_               Provide game experiences that you may like;

_               Set up loyalty programs;

_               Facilitate your gameplay on multiple devices when available;

_               Identify, fix, and troubleshoot bugs and service errors;

_               Provide software updates;

_               Activate or authenticate your games and save game progress and stats;

_               Adhere to your preferences and to deliver dynamic content; and

_               Help keep our services safe and fair, resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and to enforce our agreements and policies.

To provide you support, including to:

_               Help identify and troubleshoot problems with your account or games;

_               To survey your opinions through surveys or questionnaires;

_               Communicate with you and respond to your specific requests or questions; and

_               Manage and send you confirmations and important information about your account, products, purchases, subscriptions, and warranties.

 

To personalize our communications with you, including to:

_               Present offers and/or information relating to games you might like;

_               Make recommendations to you; and

_               Personalize advertising for you and deliver targeted marketing, service updates and promotional offers.

 

4.              Information We Share with Third Parties

We do not share personal information that directly identifies you (such as your name, e-mail or postal address) with independent third parties without your consent, unless it is either required by law or we determine that disclosure is reasonably necessary to enforce our rights, property or operations or to protect our players or third parties. We may share anonymous or aggregated information, or other data that does not directly identify you, with third parties, for instance your persona on leaderboards or to show trends about use of our products.

 

We employ third parties located in and outside of your country of residence (including outside of the European Economic Area (EEA)) to collect or process personal information on our behalf for various reasons, such as conducting market surveys, facilitating credit card processing, or sending emails. When our third party agents or service providers collect or receive personal information, we require that they use the data only on our behalf and for purposes consistent with this policy.

 

We do not knowingly disclose personal information about children under 18 years of age to independent third parties even with consent.

 

However, in the event of a reorganization, divestiture, merger, sale or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law.

 

We do not control information sent from your browser to third parties, such as advertising networks and analytics companies that receive information in the normal course of your Internet activity. When third party technologies or social tools are integrated into our products, those third parties may collect information when you use our products. An example is the Facebook "Like" button.

 

5.              Where We Hold Your Information

Personal Information we collect may be stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which PlaySimple Games, its subsidiaries, or third party agents operate. By using our products, you consent that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.

 

6.              Accessing, Correcting and Deleting your Information

Upon request, we will provide you with information about whether we hold any of your personal information. If your personal information changes, or if you no longer desire our Service, you may correct, update, delete inaccuracies, or delete your personal information by contacting us. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. We will respond to your access request within a reasonable timeframe.

 

7.              How We Protect Your Personal Information

Security of our players' information is a priority at PlaySimple Games, and we take a range of measures to help protect it, including encryption of sensitive financial information. Even so, no security measure is 100% perfect. This means we cannot guarantee the security of your information and do not assume any responsibility for the unauthorized use or access to your information under our control.

 

8.              Data Retention

We retain your information for as long as your account is active or as needed to provide you the Service.  We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

 

9.              Children

Protecting children's privacy online is extremely important to PlaySimple Games. PlaySimple Games mobile products and services are intended for general audiences and do not knowingly collect any personal information from children. When users identify themselves as being children (i.e. under the age of 13 or under the minimum age in the relevant territory), consistent with applicable law we will: (1) not provide a path for them to input personal information, (2) collect certain information for limited purposes only (consistent with applicable law), (3) block or restrict the child from accessing relevant services (such as chat functionality); and/or (4) obtain consent from parents for the collection, use, and sharing of their children's personal information.


Through our mobile applications your child will be able to receive local in-app notifications, which do not collect any personal information.


Please note that if you grant consent for your child to use PlaySimple Game's online or mobile products and services, this may include such general audience communication services as email, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to, other users of all ages.


If you are a parent and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, contact the PlaySimple Games support structure at “Support@playsimple.in”Information collected is secured in a manner consistent with this Privacy and Cookie Policy. If we make material changes to how we use, collect, or share your child's personal information, we will notify parents by email or by in-game notice in order to obtain verifiable parental consent for the new uses of your child's personal information.


We encourage you to talk with your children about communicating with strangers and disclosing personal information online.

 

Under no circumstances do we condition a child's participation in an activity—like contests—on the child's disclosure of more personal information than is reasonably necessary to participate in the activity. On certain sites, we may not permit children to participate at all regardless of consent.

10.           Your Choices and Controls

We give you meaningful choices when it comes to important uses and collection of information. For example, you can update your account information and preferences, choose to opt in or out of PlaySimple Game’s marketing emails and choose whether to share your information with select PlaySimple Games partners. If you would like to opt out at any time after granting approval, contact the support team from PlaySimple at “Support@playsimple.in”.

 

You may deactivate your PlaySimple Account or delete the personal information associated with your account by contacting Support@playsimple.in. If you do so, you will no longer have access to the PlaySimple Games services associated with your account. Note that PlaySimple Games may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our products. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you services, create and improve our products, comply with the law, and to run our business.

 

11.           Third Party Services

Our websites and products may contain advertising or third party services (such as the Facebook Like button or links to third-party websites). If you click on those links, including an advertisement, you will leave the PlaySimple Games website and go to the site you selected. If you visit a third party website or use a third party service, you should consult that site's or service's privacy policy.

 

12.           Changes to Our Policy

We may update this policy from time to time, so please review it frequently. We'll notify you of material changes via a notice on our home page (www.playsimple.in) Fifteen days before they go into effect. Your continued use of our products means you accept the changes. Once you accept this policy, we will not enforce future changes we deem in good faith to be material absent your express agreement to the changed terms. If you are asked to affirmatively accept material changes to this policy and you decline to do so, you may not be able to continue to use the product provided.

 

13.           Contact Us

If you have a complaint or question about this policy, you may contact us at support@playsimple.in.


© 2014 Playsimple Games, LLC All rights reserved.

Updated by Playsimple Games's General Counsel on October 31, 2017.