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Playsimple logo
PlaySimple Team

The Home of
Casual Mobile Entertainment

We are a global mobile entertainment company, focused on casual mobile games. We aim to bring daily moments of joy to our players around the world.

Founded in 2014, we are a global leader in word games with an expanding casual puzzle games portfolio of over 30 live titles. Our games are played in over 110 countries including North America, Europe, Asia, and other international markets. Our portfolio includes titles such as Word Search Explorer, Daily Themed Crossword, Crossword Jam, Word Trip and Word Jam, catering to players of all ages and skill levels.

With a data-driven approach, our in-house technology platform and deep expertise in casual gaming, we build, operate, and grow games that deliver long-lasting entertainment.

We are part of Modern Times Group, an international gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres. PlaySimple forms the foundation of MTG's Casual District, the group's casual gaming cluster within its broader Gaming Village. MTG's Gaming Village brings together game studios and supports them with shared commercial services, technology, tools and knowledge-sharing, while allowing each studio to preserve its own creative strengths.

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MTG Gaming Village

Board of Directors

Uday Shirish Bhansali

Uday Shirish Bhansali

Chairman and Independent Director

Uday Shirish Bhansali

Chairman and Independent Director

Uday Shirish Bhansali is the Chairman and Independent Director of our Company. He holds a bachelor's degree in commerce from Sydenham College of Commerce and Economics, University of Bombay, India. He is a member of the Institute of Chartered Accountants of India and the Institute of Cost and Works Accountants of India. He has previously served as partner with Accenture Solutions Private Limited, executive director with Kotak Mahindra Capital Company Limited (Investment Banking), executive vice president business development with GE India Industrial Private Limited, president- financial advisory with Deloitte Touche Tohmatsu India LLP and has over 35 years of experience. He also acts as a mentor to scholars supported by the Rosy Blue Foundation. He currently serves as an independent director on the boards of IDFC First Bank Limited, Kansai Nerolac Paints Limited and Mahindra Manulife Trustee Private Limited. He is also a director of our Material Subsidiary, PlaySimple Games Pte. Ltd., Singapore.

Yoav Ecker

Yoav Ecker

Managing Director and Chief Executive Officer

Yoav Ecker

Managing Director and Chief Executive Officer

Yoav Ecker is the Managing Director and Chief Executive Officer of our Company. He holds a bachelor's degree in statistics and operational research and economics from Tel-Aviv University, Israel and a master's degree in business administration (MBA) from Tel-Aviv University, Israel. He has previously served with Product Madness, Crazy Labs Ltd, Ad-Gency Ltd., Exalink Ltd., Gemalto Israel Ltd., Cellcom Israel Ltd., and Playtika Canada (Caesars Interactive Entertainment (Canada) Inc.) and has over 25 years of experience. He is also a director of our Material Subsidiary, PlaySimple Games Pte. Ltd., Singapore and a director and the chief executive officer of our Subsidiary PlaySimple Games Ltd., Israel.

Smita Affinwalla

Smita Affinwalla

Independent Director

Smita Affinwalla

Independent Director

Smita Affinwalla is an Independent Director of our Company. She has passed the examination of bachelor's in economics from University of Bombay, and a master's degree in management studies from Jamnalal Bajaj Institute of Management Studies, University of Bombay, India. She is a member of the National Network for Human Resources (NHRD) Mumbai Chapter and served on their Executive Committee. She was previously a co-chairperson of the HR committee, Indian Merchants 209 Chamber. She was a member of the Industry Advisory Board of the Indian Institute of Management, Indore and was associated as a consultant with the South Indian Education Society College of Management Studies (SIESCOM). She is also the South Asia's working group leader of AI for Human Flourishing Council convened as party of the Human Flourishing Program at Harvard's Institute for Quantitative Social Science. She is the founder and Managing Director of Illuminos Consulting Private Limited, a Human Resources Consulting firm. She has previously served as junior assistant with HDFC Limited, executive (finance) with Tata Finance Limited (now Tata Capital Limited), director with Motilal Oswal and DDI India Private Limited, and has over 19 years of experience. She currently serves as an independent director on the board of Sitaara Housing Finance Limited.

Neha Rajen Gada

Neha Rajen Gada

Independent Director

Neha Rajen Gada

Independent Director

Neha Rajen Gada is an Independent Director of our Company. She has passed the examination of bachelor's in law from University of Mumbai, India. She is an associate member of the Institute of Chartered Accountants of India and has passed the limited insolvency examination from the Insolvency and Bankruptcy Board of India. She has previously served as assistant manager-audit with M.L Bhuwania & Co., manager with Bombay Stock Exchange Limited and chief manager (band I) with ICICI Bank Limited, and is a co-founder in Infineon Capital Advisors Private Limited. She has been awarded the "Card of Recognition" for completing 25 years of membership with the ICAI and has secured first place under "CA Women Independent Director" award category of the CA Women Excellence award organised by the Women & Young Members Excellence Committee of the Institute of Chartered Accountants of India. She currently serves as an independent director on the boards of SFC Environmental Technologies Limited, Gala Precision Engineering Limited, Motilal Oswal Home Finance Limited, Aarti Drugs Limited, Sejal Glass Ltd and Tamboli Capital Limited.

Anna Maria Redin

Anna Maria Redin

Non-Executive Director

Anna Maria Redin

Non-Executive Director

Anna Maria Redin is a Non-Executive Director of our Company. She has passed the examination of bachelor's in business administration from Cameron University, USA and her master's degree in International Business from the School of Business, Economics and Law, University of Gothenburg, Sweden. She is the president and chief executive officer of our Promoter, Modern Times Group MTG AB (publ). She has been associated with the Modern Times Group MTG AB (publ) since January 2004 and has held various finance positions including chief financial officer and has over 22 years of experience. She also serves on the boards of Kinnevik AB (publ), Vinted Limited, our Material Subsidiary, PlaySimple Games Pte. Ltd., Singapore and our Subsidiary, PlaySimple Games Ltd., Israel.

Nicholas Ashley Hopkins

Nicholas Ashley Hopkins

Non-Executive Director

Nicholas Ashley Hopkins

Non-Executive Director

Nicholas Ashley Hopkins is a Non-Executive Director of our Company. He holds a bachelor's degree of science (in mathematics) from University of Bristol, United Kingdom. He has previously served in the investment banking division with Goldman Sachs International and within the Global Corporate and Investment Banking group of Merrill Lynch International, Bank of America, and currently serves as the chief financial officer of our Promoter, Modern Times Group MTG AB (publ) and has over 16 years of experience. He is also a director of our Material Subsidiary, PlaySimple Games Pte. Ltd., Singapore.

Arnd Benninghoff

Arnd Benninghoff

Non-Executive Director

Arnd Benninghoff

Non-Executive Director

Arnd Benninghoff is a Non-Executive Director of our Company. He is a graduate (Diplom-Kaufmann) in Business and Administration from the School of Business and Economics, University of Münster, Germany. He has previously served as editor at Deutsche Presse Agentur GmbH, executive assistant at Südkurier GmbH, head of channel management at Tomorrow Focus AG, managing director at Holtzbrinck eLAB GmbH, managing director at SevenOne Intermedia GmbH (a company of ProSiebenSat.1 Media AG). He serves as the executive vice president of our Promoter, Modern Times Group MTG AB (publ) and has over 11 years of experience with Modern Times Group MTG AB (publ). He also serves on the board of M-League Pte. Ltd. and Nodwin Gaming Private Limited.

Simon Hahn

Simon Hahn

Non-Executive Director

Simon Hahn

Non-Executive Director

Simon Lars Walther Hahn is a Non-Executive Director of our Company. He holds a master's degree in law from Lund University, Sweden. He has previously worked at Ashurst Advokatbyrå AB and Hamilton Advokat Resurs AB. He currently serves as the group general counsel of our Promoter, Modern Times Group MTG AB (publ) and has over 13 years of experience.